If there's one thing worse than Indian smartphone manufacturers, it's the ad executives hired by them to market the recycled Chinese handsets. It only makes sense then to vent our frustration with a caustic critique of five of the worst adverts infesting the airwaves.
Here are the 5 worst ads-2. Lava A103. Micromax A116 Canvas HD4. iBall Andi5. Celkon MobilesTake your time
1. Nokia Lumia 510
The setup: Hands kissing, hands kissing everywhere. A young couple, a token old couple, friends, rubber ducks, a kabab mein haddi, all kissing—with all their hands. Fingers bunched together, they touch the others’ while pouting, apparently signifying a kiss. So what’s the bottom-line? The kiss just got "trendified" it seems. Is it just us, or does anyone else also suspect someone at Nokia is majorly into some twisted form of a hand fetish.
The setup: A ridiculously underdressed counter lady in the supermarket has run out of change. The dude with a plasticky phone at the checkout counter gets a lollipop instead of change. Note: if you ignore the subliminal symbolism, the dude with a cheap(er) phone is supposed to have been ridiculed with the gesture. However, when the stud with a plasticky Lava A10 walks in, the counter lady suddenly acts like she’s been abducted from the sets of the latest Wildstone deodourant advert. Instead of change, boy-next-door is handed “Surex” condoms. Well, because the phone apparently separates the men from the boys.
All we get from this ad is that if you own this phone, you can walk out on a one night stand without having to say goodbye. However, this only works if you’re a firang with the vocabulary that’s restricted to only two words: “can” and “nah”. It looks like using smartphones as a replacement for corny pick-up lines seems to be the go-to argument for ad execs these days.
One might argue: if she isn’t sitting pretty, at least she must talk some sense then. That would have been the case if she was talking much at all, though. iBall seems to have paid her by the syllable, which pretty much explains why she has so little to say. Here’s a confession—it took us at least three attempts to figure out that we weren’t actually watching a Lux soap advert. In hindsight, that still would have been a better option because to be honest, a bar of Lux will probably last longer than the iBall Andi.
The Celkon advertisement has to be the worst one in our list by a huge margin. Cheesy and deluded, this commercial is targeted at all young guys who think throwing money cheap smartphones at bimbos will get them laid. What they will get, however, is a sound public thrashing instead. At any rate we all know that the Celkon phone you buy in the hope of wooing a Tamanna will invariably end up being used to watch MMS clips.
If you know any other worst ad, please mention it in the comments section.